Social Media Marketing Is Here To Stay

What is the best form of marketing?

As mentioned in our prior post, social media marketing is one of many forms of digital marketing. It is hard to say if one form of marketing is better than another. In reality different factors will determine which form of advertising is best for you business. Many people go straight to SEO, but that may be a mistake. If your website is brand new or in a competitive niche, it won’t rank immediately. In this case, and others, PPC and social media advertising are great options. This post will focus on social media.

What is social media marketing (SMM)?

Before defining SMM, one should define social media. It runs a wide gamut, but it can broadly be defined as platforms that enable online community building. The most widely know social media platforms are Facebook and Youtube, but also include Twitter, Instagram and even messaging apps like Whatsapp (although you can’t advertise on Whatsapp). 

Now that social media has been defined, SMM can also be defined. SMM is the placement of advertisements within these social media platforms. Really, at their core, most social media sites are advertising companies, as that is how they make money. 

Aren’t these apps just fads?

Some might say that in ten years, Facebook will have turned into the next MySpace. This means that a lot of people think Facebook is a trend that will soon pass and eventually people will move on to another platform for engaging with others online. While no one knows for sure, it is possible that that may happen, but probably not anytime soon. Unlike Myspace, Facebook has reached every generation in almost every corner of the globe. It is one of the world’s largest company with an international reach. The same is true for Youtube.

Since these companies are really advertising companies, and have grown so much, they have taken marketing techniques to the next level. Youtube has revolutionized the video ad. Once solely the domain of television, now more and more people are seeing video ads on their phones with the Youtube app. This is one of the main reasons that online advertising has recently surpassed tv advertising in terms of ad spend (see details here). So clearly these sites are not the next MySpace.

Where to start?

Just like it is hard to say which form of internet marketing is best, it is hard to say which social media platform is the best to advertise on. Most marketing professionals will tell you that Youtube and Facebook are the place to go. This isn’t to discount other platforms. Instagram is also massively popular across the world. 

Again, it depends on the particular case and what you are advertising and who you are trying to reach. For example if you are advertising something that truly benefits from video form then youtube is great, but even Facebook has video ads now too. One benefit of Facebook is what is called a pixel. If you are selling something on your website, with the pixel, you can track who has visited your website. Once you advertise on Facebook, you can target those who visited your site. Just be sure you have a firm privacy policy if you go this route. 

In the end, you can’t go wrong with social media marketing if you know what you are doing. These websites are authoritative and get a massive amount of visitors. Your ads are sure to be seen by interested buyers.